What You Say Counts! Media Awareness Training

Appreciating the power of what you say and how, where and when you say it

Appropriate for small to large audiences – Two-to-four hours-

A news story can make or break an organization’s image and ultimate success. Understanding and preparing your staff for how to interact with the press should be part of every organization’s business strategy.

News gathering professionals are always striving to be first with their stories. Some of the best scoops come from being “out and about” at community events, professional and informal meetings and listening in as those affiliated with your organization talk about it. The “unidentified spokesperson” who provides news to a journalist could be an unwitting receptionist, executive or Board member.

This seminar discusses the importance of training all stakeholders to recognize how what they Say Counts. It addresses:

• The role of the press in shaping an organization’s image
• How employees can impact the company’s image for better or worse
• The key factors in preparing to communicate with the press
• Skills overview for effectively communicating with the press