Media Training Programs that can turn your product, technology, service or cause into NEWS!
– One day intensive for individuals and small groups* –
If you were called upon to preside over a press conference or give a media interview – TOMORROW – would you be prepared? A media appearance can create an image the public – and your customers – will remember forever. It’s up to you to make this image favorable. You can with proper training.**
This hands-on, customized media training will provide you with the tools to be a successful spokesperson in the media:
- Prepare for a television, radio, print or social media appearance
- Deliver your key messages with brevity and impact
- Present “quotable quotes” likely to be used by reporters
- Feel confident and come across as credible to the public
- Create trust and believability through your verbal and non-verbal communication
- Be an educator to the press
- Make clear, concise persuasive points that are audience-focused
- Handle difficult questions effectively
- Direct and control the conversation
- Translate technical jargon into easily understandable English
- Manage reporter’s techniques and tricks effectively
* Individual executive (one-on-one) media trainings are 4 – 6 hours
**Includes individual video recording practice and coaching sessions
“Joan Lowery was friendly, effective, inspiring! I value week-end time very highly. This was a good expenditure of that valuable time.” – Thomas Powers, M.D., Physicians’ Community Hospital, San Leandro, CA
“I liked the ‘me specific’ help. It was excellent and effective.” – Terry Hanson, CEO, Gulf Coast Community Foundation, Venice, Florida
“I enjoyed this seminar very much. It made the uncomfortable more comfortable.” – Ben Salazar, Chief Winemaker, Edmeades Winery (Jackson Family Wines)
“Joan is personable, enthusiastic, and knowledgeable. I felt very motivated throughout the seminar. I highly recommend this to my colleagues.” – Patrick Vogt, Sony Electronics, Inc.
“Professional, passionate about the subject. Highly recommended also for our sales force.” – Rolf-Peter Seibel, General Manager, Numonyx, Asia Pacific Region
“Energetic, professional and did her homework to speak intelligently on a wide range of issues.” – Trudy Miller, Electronic Arts
“Very helpful and will be put to good use in many ways. Pleased to have taken the course. I feel more prepared to be in the media .” – Lisa Vantenbergs, Associate Winemaker, Stonestreet Winery (Jackson Family Wines)