Preparing PR Managers for coaching their media spokespeople
– One day intensive for small groups –
This unique one-day training is based on our popular Print and Broadcast Media Trainings which prepare spokespeople to communicate their organizations’ messages. Once the spokespeople have attended the program, they acquire skills that can be effectively reinforced by their PR Manager. This program will help the PR Manager be more competent and confident in coaching spokespeople for media appearances.
In addition to gaining a deep and experiential understanding of media training basics the PR Managers Coaching Program addresses the specific skills needed to effectively coach their spokespeople.
PR Managers learn:
- How to effectively coach spokespeople to have successful media interviews
- How to think like a journalist
- What spokespeople need from their PR team to be successful in media interviews
- How to help spokespeople prepare for media engagements
- How to overcome an executive’s resistance to coaching
Lowery Communications - Training and Consulting